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Writer's pictureJustina Johnson

Getting Comfortable with Discomfort: Strategies for Embracing Diversity, Equity, and Inclusion.

In today's fast-paced business landscape, fostering a workplace culture that embraces Diversity, Equity, and Inclusion (DEI) isn't just a moral imperative – it's a strategic necessity. As business professionals, we understand the importance of creating environments where every individual feels valued, empowered, and able to contribute their best work. Let's explore actionable strategies for overcoming resistance, understanding motivations, and driving meaningful change in our organizations.


Approaching with Curiosity and Fresh Perspectives


In our pursuit of DEI, it's crucial to approach challenges with curiosity and a willingness to learn. We must focus on describing DEI concepts in practical, relatable terms that resonate with all members of our team. By encouraging each team member to drop all preconceived notions when joining the movement toward inclusivity and diversity, we are ultimately encouraging our team members to lay down their weapons and remove their armor. This type of vulnerability cannot exist without trust - both difficult practices that we must emulate as leaders. This type of environment doesn’t materialize overnight. It takes daily practice and commitment from leadership to cultivate an atmosphere of trust and mutual respect for vulnerability to even become an option. One of my favorite quotes from Brene Brown says, “People are hard to hate up close. Move in” (Ministry of Presence, 2017). Sit with that for a minute


We aim to engender vulnerability and inclusivity so that we can more boldly and respectfully ask the difficult questions around diversity, equity and inclusion. We can’t do that from a distance. And our team members can’t see us exemplify these qualities from a distance.


A truly effective and transformative leader leads through their actions. Demonstrating unwavering commitment to DEI initiatives sets the tone for the entire organization. Whether it's implementing inclusive hiring practices, providing comprehensive diversity training, or fostering a culture of open dialogue, investing in DEI isn't just the right thing to do – it's a strategic investment in the long-term success and sustainability of our businesses.


Understanding and Addressing Resistance


According to a Harvard Business Review (HBR) article, resistance to DEI often stems from perceived threats. Some team members who resist DEI initiatives tend to perceive threats to status and view DEI in “zero sum terms.” “They assume that if members of minority groups make any gains — in opportunities, hires, the potential for promotion — members of the majority group will necessarily incur losses” (Overcome Resistance, 2023). Other DEI-resistant team members may interpret DEI initiatives as “merit threats,” believing that the adoption of DEI within their organization imposes the belief that they didn’t “earn” their position (Overcome Resistance, 2023). These team members may also perceive a “moral threat” from DEI initiatives. From this perspective, DEI conversations and initiatives - even among persons invested in the push toward equality - threaten self-perceptions of being good and moral (Overcome Resistance, 2023). Understanding these perceived threats better enables us as leaders to address them with empathy and gain buy-in from all of our team members.


Empathy as a Catalyst for Change


Empathy isn't just a soft skill – it's a powerful tool for driving meaningful change. Putting ourselves in the shoes of those who may resist DEI efforts allows us to respond with compassion and understanding. By acknowledging and validating concerns, we can create space for open dialogue and foster a culture of inclusivity where all voices are heard and valued. We can do this more strategically if we understand the motivations for resistance among our team members and encourage them to ask the hard, uncomfortable questions. 


By championing openness, empathy, and continuous learning, we can create workplaces where every individual feels valued and empowered - not threatened or excluded. Workplaces where innovation thrives through diversity. As leaders, we have a moral obligation to inspire and protect inclusivity and innovation in our workplaces. These qualities will set our businesses apart while driving sustainable growth for years to come. We just have to set the example.


References

Barrall, S. (2023, October 10). A ministry of presence. Brené Brown. https://brenebrown.com/articles/2017/09/07/braving-the-wilderness-excerpt/

To Overcome Resistance to DEI, Understand What’s Driving It. Harvard Business Review. (2023, March 1). https://hbr.org/2023/03/to-overcome-resistance-to-dei-understand-whats-driving-it  


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